Lead - Search Engine Optimization

Lead search engine optimization

Responsibilities :

- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

- Track, report, and analyze website analytics and PPC initiatives and campaigns

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

- Perform ongoing keyword discovery, expansion and optimization

- Research and implement search engine optimization recommendations

- Research and analyze competitor advertising links

- Develop and implement link building strategy

- Work with the development team to ensure SEO best practices are properly implemented on newly developed code

- Work with editorial and marketing teams to drive SEO in content creation and content programming

- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements & skills :

- 3+ years experience in SEO strategy and execution

- Proven SEO experience

- Good Problem solving skills

- Meticulous in managing work / Organized / Structured / Detail oriented

- Leadership skills / Team building skills

- Strong Analytics (mindset, capability)

- UI / UX

- Customer Empathy