Lead School - Category Development Manager - IIM/ISB

About Us:

- LEAD Group was founded in 2012 in Mumbai. We partner with Private K-12 Schools across the country, providing them academic and technology products that visibly improve their student's learning.

- Our mission is to empower India by making an excellent education affordable and accessible to every child.

- We do this through an integrated education system that brings together world-class curriculum and pedagogy, developed after years of research and analysis of successful school systems across the globe, with a multi-modal framework, delivered seamlessly through tech.

- LEAD is the market leader and the fastest-growing School Edtech company in India.

- LEAD has seen rapid adoption with its products serving 8000 schools and transforming learning outcomes for 4 million students across the country.

- It is still early days, with the company at less than 5% penetration and aiming to serve 60,000 schools and 25 million students by 2028.

- LEAD is a values-driven organization.

- Integrity, Growth Mindset, Being the Cause, Courage, Empathy, Excellence with Velocity, Live the Mission, Customer Centricity & We are a Tribe are its core values.

Role: General Manager, Category.

Purpose of the Job:. To achieve 2-3x growth of the brand (product line) through product and market innovation.

Key Responsibilities:.

- Own Innovation Roadmap for the brand to drive penetration and share of requirement among users.

- Deep data analysis of trial, conversion, usage, retention to uncover patterns.

- Deep consumer research to identify unmet needs, insights, and likes/dislikes.

- Convert insights into concepts for product development and marketing initiatives.

- Own P&L for profitable growth of the brand.

- Pricing strategy based on cost plus, user backward and competition benchmarking.

- Cost optimization based on unit cost analysis and benchmarking.

- Project Management to launch product and marketing initiatives and ensure their success via collaborating with.

- Product, tech, and academic teams.

- Internal marketing team and external agencies.

- Sales teams.

Key Skills for the Role:

- Thinking and Problem Solving: Strong data analysis and connecting the dot's ability.

- Intuition and Insight mining: Being able to observe, listen and understand consumer insights to uncover opportunities.

- Eye for Marketing & Brand Communication: Clarity in briefs and in experience in developing effective marketing communication.

- Collaboration and Influence: Proven capability to collaborate with and influence senior leaders.

- Financial Acumen: Strong knowledge of pricing strategies, P&L management, and ROI evaluation.

Ideal Experience Profile:

- MBA from tier-1 colleges (IIM's or ISB).

- 2-4 years of experience in managing 200-500 Cr brand or category.

Brand Manager/ Assistant Brand Manager from FMCG companies Or Category Management roles in high growth start-ups.