Lead - Sales - FMCG

FMCG Lead - Retail/Hospitality

JD:

- Increased product innovation to keep the menu fresh

- A best-in-class store experience; feedback mechanisms to ensure customer loyalty

- Growing the store footprint to 1,000 stores across COCO/FOFO outlets

- Implementing superior supply chain/automation practices to drive efficiency and minimize wastage

- Launching international operations across the Middle East and Southeast Asia

- Rolling out FMCG concepts through retail distribution

- We seek an experienced and strategic professional to lead the FMCG vertical, managing General Trade, Modern Trade, and Online Sales divisions, while also playing a crucial role in developing and launching new products.

Responsibilities:

Sales Leadership:

- Develop and execute sales strategies to achieve revenue and market share targets in General Trade, Modern Trade, and Online Sales channels.

- Lead, mentor, and motivate the sales team to drive performance and meet sales objectives.

- Establish strong relationships with key accounts and distributors.

Market Expansion:

- Identify new business opportunities and expand market presence in both traditional and online retail spaces.

- Analyze market trends and consumer behaviour to drive sales growth.

New Product Development:

- Collaborate with cross-functional teams to identify market needs and opportunities for new product development.

- Lead the ideation, development, and launch of innovative FMCG products.

- Conduct market research to understand consumer preferences and competitor offerings.

Product Launch and Marketing:

- Devise go-to-market strategies for new product launches.

- Collaborate with the marketing team to create effective marketing campaigns and promotional activities.

- Ensure the successful introduction of new products into the market.

Distribution Management:

- Optimize distribution networks to enhance product availability and visibility.

- Monitor and evaluate the performance of distributors and sales representatives.

Budgeting and Forecasting:

- Develop annual sales budgets and forecasts.

- Monitor expenses and ensure cost-effectiveness in sales operations.

Reporting and Analysis:

- Provide regular reports on sales performance, market trends, and competitor activities.

- Utilize data and analytics to make informed business decisions.

Qualification & Skills:

- Bachelor's degree in Business, Marketing, or a related field. MBA preferred.

- 8 to 12 years of experience in FMCG sales leadership, with a proven track record of achieving sales targets.

- Experience in new product development and successful product launches.

- Strong analytical, strategic thinking, and problem-solving skills.

- Excellent communication and interpersonal skills.

- Ability to lead and inspire a high-performance sales team.

- In-depth knowledge of the FMCG industry and market dynamics.