Lead - Revenue/Growth - Healthcare

Job Description- Growth/Revenue Lead !

What is the Job like?

- Own end-to-end execution, measurement, reporting and optimization of global paid search campaigns and drive revenue metrics (work directly with the founding team)

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting across Search, and other facets of paid search in accordance with revenue goals.

- Managing and maintaining large keyword lists. Keyword research and contextual understanding of what works and what doesn't in the IN market is important.

- Writing own Search Ad Copy and working with teams to build and optimize landing pages - Improve quality score of ads on google and optimize campaign structure

- Running A/B tests across paid search campaigns & landing pages

- Generate weekly and monthly reporting for all major metrics, goals tracking,revenue tracking, and other paid search initiatives.

- Keep pace with search engine and PPC industry trends and developments.

- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to internal revenue goals.

- Monitor and evaluate search results and search performance across the major search channels. - Perform traffic and competitor analysis regularly to maintain an edge

- Ability to plan, design, and execute paid social (Facebook, Twitter, LinkedIn)campaigns from execution to completion will be beneficial

- Help marketing team with campaign trafficking, campaign launch, reporting, and analysis - Ability to build and track conversion funnels using internally developed dashboards as well as 3rd party tools

- Optimize campaign performance towards acquisition, activation, retention, and reactivation goals.

- Partner with internal teams to optimize campaign performance (targeting, optimization, creative direction, etc.)

Who should apply for this role? (Tier 1 institutes only)

- Experienced Campaign/ Growth/Revenue Manager with at least 4 years of experience executing & optimizing large scale Paid Digital Campaigns.

- You must be willing to own end-to-end set up, execution, measurement & optimization of paid search campaigns

- You know your way around: AdWords, Google Analytics, Google Optimize & Hubspot - Must have prior experience with copywriting for paid search and paid social ads

- Knowledge of running PPC campaigns on Facebook, Linkedin & Twitter will be beneficial

- Good to have - Knowledge of Facebook bidding, targeting, optimization, as well as web & app tracking setup and troubleshooting

- Should Proactively communicate to team and management on project development, timelines, and results

- Should be highly analytical, with the ability to analyse large amounts of data and draw actionable campaign insights.

- Should have a disdain for the status quo; able to think and act outside the confines of the job description, desire to contribute value in other areas of growth