Lead - Retention Marketing - Internet/Online

We are a community first consumer brand crafting insanely comfortable activewear for the women of India. Founded in 2020 by ISB alum Minu Margeret, We have raised $17.25 Mn till date, latest, Series A of $15 million in May 2022 led by Eight Roads Ventures and Elevation Capital. This fundraise, one of the largest ever Series A round by an Indian direct-to-consumer brand, comes less than a year after we raised $2.25 million in seed funding from Elevation Capital in May 2021.

We also have notable angel investors including: Sriharsha (CEO Swiggy) ; Ghazal Alagh (Mamaearth); Vivek and Abhay (Licious co-founder) ; Amar (Ex-Myntra CEO); Sumer Juneja (Softbank); Brennan Loh (Shopify); Neeraj Arora (ex CBO, WhatsApp), Kunal Shah (CRED), Rahul Mehta (DST), Pam Lee (ex-Lululemon executive), Ashish Goel ( CEO Urban Ladder), Chakradhar (CEO, Country Delight)

Job Location: HSR Layout, Bangalore (on-site)

Responsibilities :

- Own the revenue objectives for existing customer cohorts.

- Own the positioning and promotion of new products/categories to existing customers.

- Work backwards from the customer segments to identify new opportunities of products, promotions, and channels.

- Cross-functional collaboration with product, data, and creative teams to ideate and execute.

What you need :

Must-haves :

- 2-3 years of hands-on experience in managing customer engagement channels (email, retargeting ads, etc.) and/or hands-on experience in category marketing.

- Comfort with both marketing funnel analysis as well as writing creative briefs.

- Excellent written and verbal communication skills.

Good-to-haves :

- Experience in direct-to-consumer (D2C) brands.

- B.Tech./MBA from Tier-I institutes.

What we offer :

- An opportunity to create meaningful impact in an entrepreneurial environment with the backing of the largest investors globally

- A steep learning curve with an awesome set of people working towards a shared mission

- Competitive pay with opportunity for long term wealth creation

- Work toe to toe with the co-founders in an emerging start-up

Why should you explore a career at BlissClub?

- What we promise- Freedom to explore. Freedom to experiment. Freedom to fail. Because we are on a growth journey and we want you to tag along.

- BlissClub is on an exponential upward curve with a lot of white spaces to tap. We are a community-first brand with more than 20000 women across all platforms.

- We are building a wellness ecosystem for the women of India, expanding vertically and horizontally across categories as we go.

- Because we are intent on spreading happiness through movement, one insanely comfortable product at a time. And yes, we party as hard as we work!