Lead - Regional Marketing Execution - Telecom

Regional Marketing Execution Lead

Industry :TELECOM

Summary : The candidate will be responsible for the implementation, and execution of field marketing campaigns. S/he will work closely with Acquisition and Base Management Mkt. team and the sales team to promote lead generation and create acquisition / upsell opportunities.

Essential Attributes :

- Good understanding of the B2B market and what types of on ground Marketing activities can be done for maximum lead generation and brand promotion

- Experience in driving Advertising campaigns in B2B Segment (BTL, ATL, OOH)

- Curiosity and innovative thinking

- Creativity & Adaptability

- Sales minded and should be driven by numbers

Major Deliverables :

- Plan and execute field marketing campaigns after conducting preliminary research

- Develop robust knowledge of all product lines/services

- Produce various literature, signage, merchandise, and other materials to be used at field marketing events

- Maintain relationships with third-party vendors and venues

- Negotiate with retailers and other third-party partners on promotional display and merchandise placement

- Attend & participate in relevant trade shows and events for lead generation

- Track expenses in an organized fashion

- Report weekly/monthly on the status of field marketing activities

- Document and share lead/customer intelligence with sales team.

Locations : Pune, Ahmedabad