Lead - Public Relations & Content - Health Insurance

Position : Lead - PR & Content

Years of Experience : 5-8 Years

Position Location : Santacruz, Mumbai

Position Description :

This role would be responsible for all internal and external communication and content marketing of Health Insurance client.

- We aim to write health insurance history, and we are looking for brilliant co-authors.

- You will have the opportunity to build and be part of a team that will be highly empowered, and be held highly accountable. We will use technology disruptively to create a magical customer experience. Your progress in the company will be entirely based on your performance.

- You have to bring great attitude and execution skills. We will supply the tools and the training. Together, we will create something amazing that will help people live better lives.

About You :

- You have to be a great team player or you won't succeed here. No blame game, politics or buck-passing. You will be empowered to solve important customer problems, and will be held accountable for your results. Your progress will be based only on how well you deliver against aspiration goals.

- We value people who consistently deliver high performance and hold themselves accountable to the highest standards,

- You will take the time to set context and communicate clearly to and with your team. Listening and being agile in terms of decision and action will help you succeed.

- You will put team before self and enjoy winning together, and supporting each other when the chips are down should be the way.
 
Technical expertise :

- You should have managed content marketing and communication challenges for an end customer facing brand.

- You should have a fair understanding of brand management, social media engagement, content marketing and image management

- You should be able to work with senior management and cross functional stakeholders.

- You should have the experience of developing and executing PR campaigns, manage product launches, writing press releases and contributory articles, addressing media queries, developing and maintaining media relations, corporate reputation management, digital PR, (SEO) content management, internal communication and Research wing of PR.

- You should be good in Transformation and change management, market intelligence and behavioral competencies

Your Experience :

- MBA or equivalent in the relevant domain

- 5 to 8 Years of relevant work experience

Your Responsibilities :

- You will formulate the long term and short term organizational public relation strategy both for internal as well as external customers.

- You will formulate and execute the content marketing strategy for the brand.

- You will need to develop and execute PR campaigns, manage product launches, writing press releases and contributory articles.