Lead - Public Relations - BFS

Roles & Responsibilities:

- End-to-end ownership and management of our corporate public relations strategies and implementation

- Collaborate and coordinate with internal business and marketing teams and external public relations agency to build holistic brand positioning and corporate image in print, digital, new age media and events

- Enhance and manage the image of senior leadership team

- Liaison with external PR agency on a daily basis to place stories in national, regional and new age media

- Strong content development skills to strategize, write / edit authored articles, press releases, announcements, among others

- Build and nurture relationships with reporters and journalists, publications, media houses and studios

- Track opportunities for awards, events and new age media opportunities where we can be represented

- Set measurable monthly goals for growth, build and implement systems and scale our media presence

- Track performance and understand what's working and what's not and tweak strategies accordingly

- Find and negotiate with the right vendors as and when required

Requirements: .

- Proven work experience as a Public Relations Manager/Strategist

- Excellent writing, communication and management skills

- 4 - 7 years of work experience in public relations

- Takes ownership and initiative, passion for public relations and a growth mind set

- Strong existing media relations will be an added advantage.

Ideal Candidate:

- Is working as a public relations senior manager / specialist with BFSI / Fintech companies or working for an agency and handling PR for BFSI / Fintech brands