Posted By
Posted in
Sales & Marketing
Job Code
1258470
Our client is a Bank. Only candidates from Banking industry will be considered.
ROLE PURPOSE & OBJECTIVE
1. Manage the entire product life cycle for working capital products from planning to execution activities, will be responsible for product profitability
2. Build WC products from existing ideas, and help to develop new ideas based on your industry experience and insights
3. Drive a solution set across development teams (Credit, Operations, technology and Marketing Communications) through market requirements, product contract, and positioning.
4. Work with and help credit counterpart to define product underwriting and release requirements.
5. Organize product trainings for launch, expansion and capacity building
6. Develop and implement a company-wide go-to-market plan, working with all departments including distribution/sales channels to execute.
IV. KEY DUTIES & RESPONSIBILITIES OF THE ROLE
Business/Financials
- Manage the design, features and benefits of products, volume forecasting & market share
- To carry out pricing analysis, determine and support distribution channels, design, develop and implement promotional plans for the products.
- To specify market requirements for fund-based and non-fund-based products by conducting market research supported by on-going visits to markets
- CAM Preparation for all type of program including surrogate
- Program level scorecard preparation
- Monitoring of loans
- To analyze potential partner relationships for the product.
- To ready and execute the competition and market share strategy for the product line on an ongoing and pro-active manner
- Design Internal and External Campaigns suitable for product
Customer (Both Internal & External)
- Communicate with all areas of the company, including (but only) distribution/sales, credit, operations, technology, communication and strategy
- Maintain working relationships with control functions like Audit, Compliance, Risk et al.
- Plan and conduct regular customer and non-customer visits to gain an insight into customer behavior and product demand.
Internal Process
- Design and draft SOPs and BRDs to ensure efficient processes and technology advancement
- Simplification of existing processes
- Discuss with all stakeholders and fix the process with customer centricity approach
- Work with and credit counterpart to define product underwriting and release required guidelines and processes
Innovation & Learning
- Organize product trainings for launch, expansion and capacity building
- Ensure adherence to training man-days/ mandatory training programs for self
- Forecast product changes requirement basis customer feedback and take appropriate steps
Educational
Qualifications - MBA/PGDM or equivalent/CA
Experience (Years and Core Experience Type) - 8-12 years of experience in product management of Working Capital products in Large Banks and SFBs
- 5-7 years' experience in branch/regional level Working Capital Sales or Credit with at least 4-5 year of product management experience
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Posted By
Posted in
Sales & Marketing
Job Code
1258470