Lead - Product Marketing - IT

The role :

- Be a co-owner of the go-to-market strategy of the product.

- Actively work with the product team, discuss ways to market, customer insights and content preparation.

- Be the sole owner of marketing budget and ensure commensurate returns - tangible and intangible.

- Pass on the qualified sales leads in consultation with the sales team.

- Keep a hawk-eye on the mood of the target customer, catch most marketing moments.

Skills are we looking for :

- An MBA preferably specialized in marketing.

- Prior experience of working in a B2B environment would be an advantage.

- Experience in content marketing, persona building, campaign execution.

- Flawless English writing and communication skills.

- Marketing in technology products in data science, ML, AI, RPA space is a plus.

- Experience of working with CRM tools, campaign management tools, Web analytics tools.

You are a good fit if:

- You are someone who loves to work for a mission, is undeterred by dull phases, and excited by small victories.

- You love to frame problems, formulate solutions, and want to see your work contributing to solving a real-world problem.

- You are someone self-driven, motivated by your own mission and hate micromanagers around you.

- You can stand on your own in unknown territory and don't hesitate to ask for directions and help from others.