Lead - Product Marketing - FinTech - IIM/ISB/FMS/MDI

Job Brief :

1) Lead the product marketing for one of the Leading Fintechs based out of Delhi NCR

2) Drive the digital marketing and Product marketing strategy for the firm

3) Understanding and implementing the mechanisms to reach out to the target personas via various channels ( LinkedIn / Adwords /other campaigns, lead databases, web campaigns, conferences, webinars etc.)

4) Go-to-market strategy and launch plans that outline in detail how the product will be promoted and launched

5) Be a trusted product positioning advisor to the wider marketing team to conceptualize and collaborate on marketing campaign

Successful Applicant

1) MBA from a Tier 1 B-School

2) 3-7 years of experience in Product Marketing

3) Strong Analytical and Interpersonal skills