Lead - Product Marketing - eCommerce/Consumer Internet

JOB DESCRIPTION

As the team lead, you are responsible for all aspects that lead to greater product adoption.

Experience : - 5+ years work experience in e-Commerce or consumer internet company in India

Roles & Responsibilities

- Create, identify and understand consumer segments that are relevant for the product, towards whom marketing campaigns will be directed

- Develop campaigns, end-to-end, (digital, on-ground BTL and ATL) with a goal to increase visibility and adoption of the product

- Implement marketing campaigns across all channels with effective use of budget to generate maximum reach

- Track the performance of campaigns against metrics such as reach, click throughs and product adoption among others

- Optimize campaigns to boost performance and document learnings

- Perform consumer research to identify trends and discover and develop new and different ways of reaching consumers

- Build organization capability (team and knowledge) to create India's best and most effective customer acquisition programs

- Actively partner and collaborate with cross-functional teams such as key stakeholders, PR, creative, national advertising, go-to-market and individual campaign teams to ensure a consistent message and focus across all consumer touch points

Requirements

- A great understanding and a strong interest in the retail/eCommerce sector, brand awareness and retail trends

- A great understanding of digital, BTL and ATL channels for consumer outreach and adoption

- Excellent communication, creative and interpersonal skills

- Ability to build, manage and mentor large teams

- A customer centric, creative and analytical problem-solving mindset

- Curious about macro consumer trends and keeping an eye out for new outreach channels

- A penchant for being data driven and a stickler for analyzing and improving every activity

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