Lead Product Manager - AdTech Industry

Lead Product Manager

Key Responsibilities:

Product Strategy and Vision:

- Define and drive the product vision and roadmap aligned with business goals and market opportunities.

- Conduct market research and competitive analysis to identify trends, user needs, and growth opportunities.

- Prioritize product initiatives based on impact, feasibility, and alignment with company objectives.

Product Development and Execution:

- Lead cross-functional teams, including engineering, design, and marketing, to deliver high-quality products.

- Create detailed product requirements, user stories, and acceptance criteria to guide the development process.

- Monitor project progress, ensuring timelines and deliverables are met.

- Collaborate with stakeholders to manage expectations and communicate updates effectively.

Customer Experience and Insights:

- Analyze product usage data and customer feedback to identify pain points and opportunities for improvement.

- Work closely with customer support and sales teams to understand user challenges and incorporate them into product enhancements.

- Continuously improve the user experience by implementing innovative solutions and optimizing existing features.

Market Analysis and Business Impact:

- Evaluate market opportunities, size potential, and build business cases to justify product investments.

- Track and analyze key performance metrics to assess product success and inform decision-making.

- Stay updated on industry trends, especially in the Ad Tech domain, to maintain a competitive edge.

Team Leadership and Collaboration:

- Mentor and guide junior product managers, fostering a culture of excellence and collaboration.

- Facilitate effective communication across teams, ensuring alignment on product goals and priorities.

- Represent the product team in leadership discussions and strategic planning sessions.

Key Skills and Qualifications:

Core Skills:

- Proven experience in leading global products in international markets.

- Strong technical background with proficiency in data analysis and decision-making.

- Expertise in product lifecycle management, from ideation to launch and beyond.

- Ability to define KPIs and use analytics tools to track product performance.

Technical Skills:

- Experience with data visualization and analysis tools (e., Tableau, SQL, Excel).

- Familiarity with agile methodologies and product management tools (e., JIRA, Confluence).

- Understanding of APIs, integrations, and technical product features.

Domain Expertise:

- Knowledge of the Ad Tech industry is a significant advantage.

- Ability to size market opportunities and understand global market dynamics.

Soft Skills:

- Exceptional written and verbal communication skills to convey complex ideas clearly.

- Strong problem-solving abilities and a customer-centric mindset.

- Excellent leadership skills, with the ability to inspire and motivate teams.

Key Result Areas (KRAs):

- Delivery of product features and enhancements on time and within scope.

- Increase in product adoption, user satisfaction, and market share.

- Achievement of revenue and performance goals tied to product success.

- High alignment and collaboration across cross-functional teams.

Preferred Qualifications:

- Master's degree or MBA is a plus.

- Certifications in Product Management (e., Pragmatic Institute, AIPMM) are advantageous