Job description : - Conduct full analysis of campaign performance, optimizations, issues, etc. - Traffic all creative into the platform and set up campaigns prior to the launch date - Maintain knowledge of media technology buying platforms and analytic tools - Navigate through the internal system(Tableau) and third-party systems(Appsflyer) to complete monthly billing documentation - Analyze campaign performance and make strategic investment and tactical media optimizations - Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's - Work cross-functionally & cross regionally to develop, launch, scale, and track high-impact evergreen and integrated campaigns - Determine areas of opportunity, design experiments & incrementally tests, and present data-driven recommendations that improve current marketing and business practices in order to drive customer acquisition, engagement and retention by establishing best practices - Measure, analyze, and report performance of your channel and support management in driving channel mix and budget decisions - Stakeholder management across different countries and teams, striving to develop or further improve processes Key Requirement: - At least 4 -8 years' experience in performance marketing - Advanced knowledge of Online Advertising platforms and Analytics tools for online channels (E.g. Google, Apple, Bing, Yahoo, Google Analytics, Adjust/Appsflyer, etc) - Ability to resolve ad operations issues that affect campaign tracking and performance - Familiarity with performance KPIs: CPA, CPC, CPI, CPM, Attribution, and LTV - Hands-on mentality with a big element of ownership, an analytical and structured way of working, and extraordinary logical thinking skills - An understanding of the nuances of both the demand and supply side of a marketplace is also a plus

Mumbai

Lead - Performance Marketing - Internet/Online 

Job Description for Lead - Performance Marketing - Internet/Online  in Grassik Consultants Pvt. Ltd. in  Mumbai for (4-8) years of experience. Apply Now!