Lead - Performance Marketing - Internet/Online

Job Description:

We are seeking a Performance Marketing expert to join our team with a successful track record to drive revenue, user acquisition and brand awareness. You will be responsible to drive the marketing efforts for our brands. If you're a results-oriented marketer with experience in e-commerce or retail, we would like to hear from you!

Responsibilities:

- Develop monthly marketing plans to drive ad GMV and incremental overall GMV for our brands.

- Collaborate with the in-house ad execution team to drive the execution of the marketing plans on e-commerce platforms such as Amazon, Flipkart, etc.

- Coordinate marketing campaign execution with the sales team, including product pricing, inventory, weekly offers/discounts, and actionable insights.

- Develop and build processes for the smooth functioning of the in-house team along with the sales teams.

- Prepare monthly, daily, and weekly business reports against the set goals for the month.

- Deep dive into campaigns regularly to improve Return on Advertising Spend (ROAS), incremental GMV, and provide guidance to the in-house execution team with inputs.

- Coordinate with the performance marketing agency to strategize and execute digital ads (Google, meta, etc.) for D2C channels.

Requirements:

- A degree in Marketing or related field.

- Minimum of 4-7 years of experience in digital marketing and advertising, preferably in an e-commerce or retail environment.

- Knowledge and experience of e-commerce platforms such as Amazon, Flipkart, etc.

- Excellent project management skills, ability to manage multiple projects and stakeholders.

- Strong analytical skills with a focus on data-driven decision-making.

- Strong written and verbal communication skills.

- Ability to work independently and as part of a team in a fast-paced environment.

- Prior experience with performance marketing agencies (preferred)

Structure:

- Based out of Indiranagar, Bangalore

- 5 days working - Hybrid Model with 3 days in office (predefined and mandatory)