Lead - Performance Marketing - Internet/DotCom

Role : Performance Marketing Lead

Experience : 2 to 4 yrs

Education : Engineering OR MBA from Tier 1 Institute

Location : Gurgaon

Reporting to : Growth Head

Responsibilities :

1. Make annual & quarter campaign plans & budgets, estimating monthly costs, remaining within budgets, and settling divergences

2. Brainstorm new and creative growth strategies

3. Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

4. Analyse data, identify trends and report performance of all digital marketing campaigns, and measure against goals (ROI and KPIs)

5. Managing Google Adwords and Facebook Ads for ROI driven campaigns and to reach out to relevant target group

6. Collaborate with agencies and other vendor partners

7. Collaborate with internal teams to enhance landing pages to improve UX

8. Optimize copy and landing pages for marketing campaigns.

9. Work with Brand, Creative and Category teams to create and optimize creative required for marketing campaigns