Lead - Performance Marketing - Hyperlocal Delivery Startup

About the Organization:

It is one stop shop for all the delivery needs in India. They welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us.

Responsibilities:

- Manage all paid channels including Google, Facebook, Programmatic and Affiliates

- Work with business teams to build city and category level plans

- Work with internal team and digital agency to execute plans seamlessly

- Own weekly goals on the number of acquisitions and CPA

Skills:

- In-depth knowledge of performance marketing

- Should be able to scale acquisitions while reducing CPA by finding efficiencies in channels and channel-mix

- Help drive the definition, measurement, and tracking of key performance marketing metrics and KPIs

- Excellent analytical abilities

- Outstanding communication and interpersonal skills

- Up-to-date on the latest trends and technologies in digital marketing

Requirements:

- Has 5+ years of relevant experience

- Has managed a spend scale of at least 3 Cr per month