Lead - Performance Marketing - Gaming/Entertainment/Media

Looking for a Performance Marketing person for a gaming organisation.

Industry Preference: Gaming/Entertainment/Media

- Managing paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance

- Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI's.

- Optimising campaigns across multiple channels to deliver the best return on investment

- You identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition - with an implement, test, and measure mindset

- You write content for marketing ads, campaigns and landing pages

- You test different value propositions and messages across different channels to find the best angle to introduce our product for each target group

- You build and run A/B tests across landing pages and the homepage