Posted By
Posted in
Sales & Marketing
Job Code
1460399
Campaign Strategy and Execution:
- Develop, implement, and manage performance marketing campaigns across various digital channels (e.g., Google Ads, social media, display advertising, email marketing).
- Create comprehensive campaign plans with clear objectives, target audiences, and key performance indicators (KPIs).
- Define and refine target audience segments based on demographic, behavioral, and psychographic, purchasing data and .
- Utilize advanced targeting techniques to reach and engage the most relevant audience segments.
- Sharing learnings on the creative KPIs and call to actions to better the creative assets for performance marketing
- Continuously doing competition landscape analysis and applying the learnings for performance optimization and also sharing creative assets of competition with the brand team
Data Analysis and Optimization & Budget management:
- Continuously monitor and analyze campaign performance data to identify trends, insights, and areas for improvement.
- Optimize campaigns based on data-driven insights to improve ROI, conversion rates, and overall performance.
- Allocate and manage the marketing budget effectively to maximize ROI.
- Track and report on budget expenditures and campaign financials, ensuring cost efficiency.
- Utilize performance marketing tools and platforms (e.g., Google Analytics, Facebook Ads Manager, marketing automation tools) effectively.
- Stay updated on new tools, technologies, and best practices to enhance marketing efforts.
SEO and Analytics:
- Implement SEO best practices to improve content visibility and search engine rankings.
- Analyze content performance using analytics tools and adjust strategies based on data-driven insights.
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Posted By
Posted in
Sales & Marketing
Job Code
1460399
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