Lead - Performance Marketing - FMCG/FMCD

Campaign Strategy and Execution:

- Develop, implement, and manage performance marketing campaigns across various digital channels (e.g., Google Ads, social media, display advertising, email marketing).

- Create comprehensive campaign plans with clear objectives, target audiences, and key performance indicators (KPIs).

- Define and refine target audience segments based on demographic, behavioral, and psychographic, purchasing data and .

- Utilize advanced targeting techniques to reach and engage the most relevant audience segments.

- Sharing learnings on the creative KPIs and call to actions to better the creative assets for performance marketing

- Continuously doing competition landscape analysis and applying the learnings for performance optimization and also sharing creative assets of competition with the brand team

Data Analysis and Optimization & Budget management:

- Continuously monitor and analyze campaign performance data to identify trends, insights, and areas for improvement.

- Optimize campaigns based on data-driven insights to improve ROI, conversion rates, and overall performance.

- Allocate and manage the marketing budget effectively to maximize ROI.

- Track and report on budget expenditures and campaign financials, ensuring cost efficiency.

- Utilize performance marketing tools and platforms (e.g., Google Analytics, Facebook Ads Manager, marketing automation tools) effectively.

- Stay updated on new tools, technologies, and best practices to enhance marketing efforts.

SEO and Analytics:

- Implement SEO best practices to improve content visibility and search engine rankings.

- Analyze content performance using analytics tools and adjust strategies based on data-driven insights.