Lead - Performance Marketing - FinTech

Company : Fintech

Designation : Lead - Performance Marketing

Location : Bangalore

Salary : 15 to 25 LPA

Experience : 4 to 10 years

ROLES AND RESPONSIBILITIES :

Looking for candidates with primary focus on Facebook marketing and other display channels.

- Pilot and scale lead generation across all digital display channels with a focus on Facebook marketing for new user acquisition

- Planning and delivering targeting and funnel improvement experiments to expand reach with guardrails on CPA.

- Improving on lead qualification framework to enable process efficiency for lower funnel teams.

- Work closely with product and brand teams to own channel delivery with landing page optimization, channel events, messaging and creative formats.

- Research, assess and implement best and emerging industry practices

Skills :

- Hands on experience in delivering measurable role and growth through performance marketing on Facebook, and other display channels

- Strong understand of A/B testing, audience targeting, bidding strategies on various platforms. Demonstrated experience in regional advertising, managing launches

- Experience in managing lead gen campaigns with an online-offline business model preferred.

- Ability to understand business objectives and break them down into targets achievable through digital marketing.

- Understanding of analytics tools and attribution models best for channel.

Persona :

- 5-10 years of experience handling digital marketing campaigns across Facebook and display networks at scale.

- Demonstrated experience in growing startups using Facebook marketing

- Strong communication skills (oral and written) and ability to work with minimum supervision.

- Team player, flexible and adaptable to changing priorities.