Lead - Performance Marketing - eCommerce Grocery Startup

Key Responsibilities:

1. Strategy Development:

- Develop and execute a comprehensive growth marketing strategy aligned with the company's overall business goals.

- Identify key growth opportunities across various digital channels, including paid search, social media, content marketing, SEO, email marketing, and more.

2. Performance Marketing:

- Lead and optimize performance marketing campaigns to drive user acquisition and maximize ROI.

- Utilize data-driven insights to manage and scale PPC, display advertising, and other paid media efforts.

- Continuously test and iterate on ad creatives, landing pages, and campaign strategies to improve conversion rates.

3. Organic & SEO Marketing:

- Oversee the development and implementation of SEO strategies to increase organic search traffic and rankings.

- Collaborate with content, design, and product teams to create SEO-optimized content that resonates with our target audience.

- Monitor and analyze SEO performance metrics, making adjustments as needed to achieve growth targets.

4. Digital Marketing Leadership:

- Manage a team of marketing professionals, providing guidance, mentorship, and development opportunities.

- Collaborate with cross-functional teams, including product, sales, and customer success, to ensure alignment and support for marketing initiatives.

- Stay abreast of the latest trends, tools, and best practices in digital marketing, ensuring our strategies remain cutting-edge.

5. Data & Analytics:

- Establish key performance indicators (KPIs) and metrics to track the effectiveness of marketing initiatives.

- Leverage analytics platforms and tools to measure campaign performance, user behavior, and overall marketing ROI.

- Provide regular reports and insights to the executive team, making data-driven recommendations for continuous improvement.

6. Brand & Communication:

- Lead the development of brand messaging and positioning that resonates with our target audience and differentiates us from competitors.

- Oversee the creation and execution of integrated marketing campaigns that build brand awareness and drive engagement.

- Ensure consistent and cohesive brand communication across all marketing channels.

Qualifications:

- Degree in Marketing, Business, or a related field; MBA preferred.

- 8+years of experience in growth marketing, with a strong focus on performance marketing, organic/SEO marketing, and digital marketing.

- Proven success in scaling user acquisition and driving revenue growth in a high-growth company, preferably in the edtech or technology sector.

- Strong analytical skills with a data-driven approach to decision-making.

- Excellent leadership, communication, and team management skills.

- Ability to thrive in a fast-paced, dynamic environment with a passion for education and innovation.