Lead - Performance Marketing - eCommerce

Job Description:

- We have an opening for a Performance Marketing Lead to create, manage, and optimize ad campaigns across Google, Bing, Meta, YouTube, and other platforms.

- The prime responsibilities include generating and maintaining profitable client campaigns, conducting relevant research, and providing reporting.

- Must have previous experience in working for ecommerce companies selling in USA, UK & Europe.

- The ideal candidate has a strong background in Google Ads, Meta Ads, Youtube Ads.

- Plan, create and manage PPC campaigns across a variety of channels.

- Keyword research and management to optimize bids (add PPC keywords and negative keywords)

- Optimize bidding on keywords, placement, device, geographic, demographic, and other levels

- Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure campaigns maintain quality, cost-effectiveness, and deliverable results)

- Create engaging and concise copy to modify CTAs on ads to boost CTR and landing pages to boost conversion rates

- Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients, management, and stakeholders (just management) analyzing trends, goals, opportunities, and other key performance indicators

- Research and stay abreast of current SEM and PPC trends and developments

- Collaborate with other marketing colleagues to ensure joint strategic marketing objectives are in line with strategy and execution at all times

- Work with IT and web development teams to ensure the capability to deliver, capture, and ensure the success of aspects like landing pages, tracking codes, and integration of analytics

- Monitor budgets for paid search campaigns and also oversee the companys accounts on search platforms

- Track KPIs, identify discrepancies, assess performance, and produce reporting

- Have general coding knowledge.

- Strategize and launch campaign, including the process of audience targeting and keyword selection, and research

- Firm understanding of image resolutions, ad dimensions, and suitable file types

- Experience with app campaigns (Apple Search Ads, Google Universal App Campaigns) is a bonus

- Ability to generate & conduct A/B testing and provide summary report

Requirements:

- Masters degree in digital media, marketing, or a relevant field

- Certifications in paid ads, PPC or relevant field

- Prior experience in Paid ad campaign management

- Experience with content management systems (e.g. WordPress, Shopify, Drupal)

- Sound knowledge of Digital Marketing and SEO principles

- Sound knowledge of online analytics tools (e.g. Google Analytics, Web Trends, Tableau)

- Strong verbal as well as written communication skills

- An analytical mind with excellent mathematical skills

- Individual performer and team player