Lead - Performance Marketing - Advertising/Consulting Firm

Job Description:

Role: Performance Marketing Lead

Location: Gurgaon

Experience: 7+ Years

NOTE: Work from office

- Performance Marketing Manager / Lead owns and drives digital marketing campaigns to acquire, engage and retain clients. He/She should expected to be well-versed with the nuances of digital marketing; platforms, practices, channels and should have worked directly on digital marketing platforms.

Key Responsibility Areas:

- Create, manage, and analyze all digital campaigns across multiple platforms to ensure acquisition, conversion with defined performance metrics through Google, Facebook and other sources

- Monitor & optimize ROI driven campaigns regularly to meet acquisition and budget goals

- Collaborate & lead with the brand team in devising communication strategy (creative & messaging) & bringing this to life.

- Plan and execute cross channel digital marketing and remarketing campaigns, aligned to expected performance and returns

- Monitor impact of each campaign/project on key site metrics and report to stakeholders, on a regular basis.

- Constantly innovate and identify fresh ways to grow by tapping into new channels/affiliates/networks to scale campaigns and optimize ROI.

Requirements:

- Overall 3-8 years' experience post MBA

- In-depth experience of working directly on various digital marketing platforms such as Google Ads, Facebook Ads, Google Analytics, Attribution platforms etc.

- Strong understanding of digital marketing, lead generation principles, and marketing best practices regarding data capture, campaign analysis and deliverability

- Knowledge and experience developing KPIs and success measures used to evaluate digital channel performance.

- Strong analytical & presentation skills to be able to extract insights from data and to be able to present the same

- Passion for digital technologies and utilizing different digital marketing channels