Lead - Performance Marketing

Job Title: Performance Marketing Lead

Jhandewalan, Delhi(US Shift)

Problem Statement:

Communicating our message effectively to the users via the right digital channels.

Responsibilities:

- Build and deploy ads through paid channels at the direction of the campaign manager.

- Own and perform diligent and detail-oriented QA throughout the entire campaign. process, with an emphasis on campaign tracking and Google Analytics setup.

- Support campaigns through traffic management that includes setup and implementation, testing, quality assurance, deployment, delivery, and optimization of ad campaigns.

- Extract data and insights from the entire lifecycle of digital campaigns that include but are not limited to Display, Social, SEM, Programmatic, Native, etc.

- Partner with internal teams to ensure all ad products are thoroughly vetted for operational use.

- Support channel managers directly with clear communication and delivery. workflows that ensure transparency into deliverable timelines and potential delays.

- Troubleshoot technical issues, including malfunctioning tags, ad creative, click-through URLs, and landing pages, etc. and correct problems with client advertising campaigns.

- Proactively seek out new tools and opportunities to improve our advertising efforts.

- Participate in or facilitate special marketing projects as required

Requirements:

- 3+ years of experience with Programmatic Ad Planning, Execution & Analysis

- Experience with App first businesses will be an advantage (travel, transportation/commute & e-commerce Exp)

- High affinity for people who've worked on targeting US customers.

- You should possess knowledge of Marketing analytics, Attribution, and Planning tools (e.g. Appsflyer, Firebase, etc.)

- Hands-on experience with DV360, Google Adwords, Facebook Ads, Programmatic, Contextual Ads, Native Advertising & affiliates.

- Deep understanding of Google & Facebook paid to advertise. Knowledge of SEO will give you a competitive advantage.

- Have proven experience in managing B2C campaigns.

- Hands-on experience in managing the marketing budget at scale along with the business objectives & KPIs like CPA, CPI, CPM, CAC/LTV, Acquisition, Remarketing, Cross-Sell, Up-Sell, etc.

- Exceptional project management and communications skills are essential to collaborating with a remote team.

- Strong process orientation & documentation ethic. Strong analytical skills.

- Growth mindset and willingness to learn.

- Must have experience with Outbrain, Taboola & Other third-party networks

Potential Growth Paths:

- Performance Marketing Manager

- Campaign Manager

- Customer Marketing Manager

- Content Marketing Manager

Working Days: Monday- Friday