Lead - Media Relations

Job Title: Media Relations Lead

Job Purpose:

The media relations lead will develop, manage, execute and cascade Company's external communications strategy, leveraging traditional and social media effectively.

Responsibilities:

- Media Relations: Direct all media outreach activities to create and implement innovative programs that drive visibility for the company and its businesses; effectively integrate social media strategies in the media outreach programs.

- Crisis Management: Protect the reputation of the brand through effective, timely management of any crisis; align to the - no surprise- principle of crisis management.

- Media tracking and measurement: Drive media coverage tracking and competitive analysis, and develop metrics to measure communications outcomes

- Team Management: Lead and guide the team to deliver high impact outcomes and continue to increase visibility of the brand among the external influencers and stake-holders

Experience & Expertise:

Looking forward for hard core PR (public relation) experience.

Experience in Financial sector is Must

- Must have at least 10 years of relevant experience in the field of media and communication.

- Must have a deep understanding of the financial sector; prior experience with banking and financial institutions is must.

- Must have strong relationships with financial and business media or should possess the ability to develop such relationships

- Should be results orientated, with a focus on evaluation, measurement and improvement

- Be highly motivated, able to act independently, and possess strong leadership and process management skills

- Must possess exemplary interpersonal, verbal and written communication and presentation skills as well as relationship building and networking skills

- Must demonstrate maturity and receptivity to developing and trying new things

Educational qualification:

- Master's degree in public relations, journalism, communications or equivalent

- People management experience is an added advantage

- Understanding of digital / new media is preferred