Lead - Media Planning - FMCG

FMCG or D2C experience is a MUST

Job Summary:

We are looking for a dynamic and strategic Media Planning Lead with 3-5 years of experience in FMCG or agency environments to join our team. The ideal candidate will have a strong background in media planning and buying, a deep understanding of digital and traditional media channels, and a proven ability to drive successful media strategies that enhance brand visibility and customer engagement.

Key Responsibilities:

Media Strategy Development:

- Develop and implement media strategies that align with the brand's marketing objectives and drive customer acquisition and retention.

- Analyze market trends, consumer behavior, and competitive activities to inform media planning decisions.

- Collaborate with the marketing and creative teams to ensure cohesive messaging across all channels.

Media Planning & Buying:

- Plan and execute media campaigns across various channels, including digital, social, TV, radio, print, and out-of-home.

- Manage media budgets, optimize spend across channels, and ensure maximum ROI.

- Negotiate with media vendors and partners to secure the best rates and placements.

Campaign Management & Optimization:

- Monitor campaign performance, analyze key metrics, and adjust strategies to improve effectiveness.

- Utilize data-driven insights to optimize media plans and enhance campaign outcomes.

- Provide regular reports and presentations on media performance to key stakeholders.

Team Collaboration & Leadership:

- Work closely with cross-functional teams, including creative, content, and product teams, to deliver integrated media campaigns.

- Lead a small team of media planners, providing guidance and mentoring to drive team success.

- Stay updated on the latest media trends and technologies to continuously improve media planning processes.

Vendor & Agency Management:

- Manage relationships with external media agencies and vendors, ensuring alignment with company goals.

- Evaluate agency performance and provide feedback to ensure high-quality deliverables.

Qualifications:

Experience: 3-6 years of experience in media planning, with a focus on FMCG or agency environments.

Education: Bachelor's degree in Marketing, Communications, or a related field.

Skills:

- Strong understanding of both digital and traditional media channels.

- Proficiency in media planning tools and analytics platforms.

- Excellent negotiation, communication, and presentation skills.

- Ability to work in a fast-paced environment and manage multiple projects simultaneously.

- Strong analytical skills with a data-driven approach to decision-making.

Preferred Qualifications:

- Experience in D2C or e-commerce brands.

- Familiarity with programmatic buying and advanced digital marketing techniques.

- Leadership experience with a small team or project management experience.