Lead - Marketing Strategy/Commodity - Steel Industry

Lead Marketing Strategy- Commodity

Position Description:

Position Name: Lead Marketing Strategy - Commodity

Location: Mumbai

No. of Positions: 1

Experience: 10-15 Years

Purpose of the Job: The marketing team leader has to play a vital role in long-term plan for achieving a company's goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage.

Key Responsibilities:

- Plans and drives all product promotions strategy of the company & develops a team that fosters innovation and creativity.

- Works collaboratively across departments to ensure the implementation of integrated strategies

- Provides leadership for the team to come up with new marketing strategies (digital or offline) that are aligned with the business goals.

- Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, and ROI

- Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans.

- Use customer feedback to ensure client satisfaction and works closely with product teams to drive the near and long term product roadmap.

- Builds the strategy and drives the execution of product launches and partnerships, including pricing, packaging, and positioning

- Provides support in the execution of effective lead generation programs via new businesses and customer-focused field-marketing events, trade shows, PR, webcasts, and online advertising

Qualifications & Experience:

- Must be a part to steel industry for product line of wire rod/Angle/ billets/ TMT Bar/ Re-bar/ sheet Metal/Shafts.

- Should have previous working experience as a Marketing Strategist for at least 10 Years

- B.Tech/B.E with MBA in Marketing (Fulltime)

- Outstanding organizational and time management skills

- Excellent communication, interpersonal and presentation skills

- Creative thinker with data-driven analytical aptitude