Lead - Marketing - NRI & Corporate Banking Segment - BFSI

- Product & Business Marketing for key segments of the Bank, NRI, and B2B segments

- Drive Marketing for key customer programs in the affluent segments - Ultra HNI Wealth Management Program

- Drive Marketing for the NRI segment

- Plan and strategize product, program and proposition launches to drive business development in the key segments

- Channel Marketing & Engagement

- Customer Lifecycle Management for key product and programs

Expertise & Experience :

- 15-17 years of proven marketing experience, preferably in the Banking sector

- Hands-on experience in driving BTL strategy

- Extensive experience in HNI segment marketing

- Experience in Product marketing including BTL strategy, product positioning

- Knowledge and understanding of the HNI market will be a strong plus

- Designing and delivering of marketing campaigns, in both B2C and B2B environments, collaborating with creative agencies