Lead - Marketing - Media

Responsibilities :

- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

- Deploy successful marketing campaigns and own their implementation from ideation to execution and drive traffic through various inbound and outbound strategies

- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

- Produce valuable and engaging content for our website and blog that attracts and converts our target groups

- Build strategic relationships and partner with key industry players, agencies, and vendors

- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

- Build and manage marketing team in various domains of social media, content, SEO etc.

- Oversee and approve marketing material, from website banners to hard copy brochures and case studies

- Measure and report on the performance of marketing campaigns, gain insight and assess against goals

- Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements :

- Demonstrable experience in marketing together with the potential and attitude required to learn

- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

- Good knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Experience in setting up and optimizing Google Adwords campaigns

- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

- A sense of aesthetics and a love for great copy and witty communication

- Up-to-date with the latest trends and best practices in online marketing and measurement, some of them are social media marketing, content marketing, SEO, etc.

- Have prior experience in a similar role.

- Open minded, curious, and a strong problem solver

- Skilled at working effectively with cross-functional teams in a matrix organization

- Self-driven and passionate with a knack for entrepreneurship

Any preference of Industry : Prior marketing and management experience preferred.

Minimum Academic Qualifications : Bachelors in a similar field. Masters even better!

Working Hours : Flexible

Perks : You get to work directly with the Founders on a completely revolutionary idea and most likely end up defining the course of history.

If getting known for your talent, skills & work ethic is what drives you, we make sure that that happens

Here's a brief about us

Founded by IIT Delhi alumnis, we are building a platform for creators to tokenize their time and earnings and raise capital from their Fans.

Imagine investing in Tanmay Bhat when he only had 10000 followers. Building AngelList + Binance for creators

Traction: As V1, launched a Deeplinking+ Analytics platform for acquiring creators. 25000+ Creators Using it, growing super fast MoM