Organization : Manufacturer of solar pump controllers and solar cold storage for agriculture. Responsibilities : A. Leadership / Team Building / Marketing Strategic Planning : 1. Work closely with the sales team and Marketing team to develop programs and strategize the communications for internal as well as external customers (B2B and B2C) 2. Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative 3. Prepare and manage monthly, quarterly and annual budgets for the Marketing department 4. Set, monitor and report on team goals 5. Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material) 6. Analyze consumer behavior and determine customer personas and develop marketing tools to support sales team 7. Developing and managing advertising campaigns. 8. Building brand awareness and positioning. ( All 3 BUs ) 9. Supporting sales and lead generation efforts. 10. Organizing company conferences, trade shows, and major events. B. Digital Marketing : 1. Digital marketing communication and engagements through social media campaigns 2. Strategizing all Digital Marketing planning, buying and optimization for measurement of campaigns. 3. Digital Marketing implementation through SEO, SEM Social Media Ads to drive sales. 4. Supervising the content, design, managing collaterals across ATL, BTL and digital media 5. Manage Google Search Ads campaigns (copywriting, AB testing, campaign optimization) 6. Structured Social media Ads (Facebook, Instagram, Google, LinkedIn) 7. Evaluating the important metrics that effect the website traffic and online experience. C. Performance Reporting : 1. Develop KPIs to measure digital campaign and drive its ROI for the organisation 2. Overseeing social media marketing strategy and content marketing. 3 . Acting as subject matter expert and providing insight from SEO POV to other stakeholders. 4. Running off page campaigns by acquiring backlinks from high quality websites to improve brand awareness, Domain Authority and Page Authority. Requirements : 1. Work experience as Head of Marketing or VP Marketing, preferably in Agriculture industry -Leadership skills with the ability to set and prioritize goals 2. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate 3. Experience in optimizing landing pages and user funnels 4. Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.) 5. Analytical mind 6. Effective time management skills and the ability to multitask. 7. Attention to detail. 8. Proven ability to manage budgets. 9. Professional and proactive work ethic. 10. High competence in project and stakeholder management. 11. Excellent interpersonal, written and oral communication skills. 12. Experience with digital marketing forms such as social media marketing and content marketing. 13. Solid knowledge of web analytics and Google Adwords 14. Experience with CRM software 15. Ability to do outcome driven marketing 16. Experience of leading and building a brand through various mediums including but not limited to PR / SM etc.

Pune

Lead - Marketing - Manufacturing 

Job Description for Lead - Marketing - Manufacturing  in OpportuneJobs.com in  Pune for (6-12) years of experience. Apply Now!