Lead - Marketing - Mall

ROLE DESCRIPTION

Exp In Currently handled mall.

Marketing of the Mall, Brand Management of the Mall, Footfalls & Trading Density at the Mall, Market Research

Key Result Areas:

- Preparation & implementation of Annual Marketing Calendar and Marketing Budget for the Mall

- Achieving targeted SOH revenue

- Achieving Marketing goals- Footfalls and trading densities at the Mall

- Managing of the Brand- Korum.

- Marketing Vendors- Selection and management

- Market Research- Conduct market research to accurately identify consumer trends, and Marketing gaps at the mall

KEY RESPONSIBILITIES

1. Tracking Urban Development, and Social Changes

- In depth understanding of cultural patterns and practices.

- Tracking urban development and infrastructure changes in potential markets

- Develop Do's & Don'ts based on cultural sensitivity of customers.

2. PR Management:

- Building awareness and positive perception of Mall business

- Media Planning and Optimizing Media Spend

- Encouraging Innovative Media Activities

- Managing the Public Image of the Brand

- Crisis Communication Management

3. Customer Understanding:

- Developing an intimate knowledge of Customers (R & S) Attitudes and Behaviors

- Initiating & Interpreting Market Research for various retail Categories

- Understanding and interpreting retail trends

- Developing a Vision of the Future

- Being a Champion for the Customers in the Business

4. Brand Equity Management

- Developing Brand Positioning Statement (BPS)

- Championing the Brand

- Defending & developing Brand identity & positioning

- Monitoring & managing the Performance of the Brand

5. Brand Communication:

- Developing a Communication Plan

- Searching for Innovative Brand Communication

- Briefing the Agency

- Working with the Agency

- Developing/Judging/Testing the Communication

6. Event Design

- Partnership Marketing with outside Brands

- Event marketing in partnership with Mall Retailers

- Designing Events and Promotions to exceed the expectations of different customer categories

- Analysis of Events and Promotions

7. Marketing Plan

- Defining & Understanding the Market Category and Segments

- Analyzing Competitor Intelligence

- Constructing the Brand, Events and Promotions Strategy

- Understanding the relationship between Retail Sales & Market Rents

- Preparing Annual Marketing Calendar

8. Customer Interaction

- Participating in the Development of Customer or Channel Specific Marketing Strategies

- Providing input to the trade Proposition

- Contributing to category Management

- Customer Relationship Management

9. Customer Satisfaction

- Understanding factors influencing customer satisfaction and dissatisfaction

- Monitoring RSI & CSI to identify changes in Customer preferences and market trends

- Identify opportunities for improving customer satisfaction

10. Retailer Principles and Practices

- Elements of Retailing, including Principal types, ownership structures, and retailing terminology

- Price points, merchandising, advertisements

- Retailer productivity and retailer math.