Lead - Marketing - IT Services Firm

Marketing Lead

Location: Chennai, India

Experience: 8-10 years

Role Overview:

- We are seeking an experienced Marketing Lead who will spearhead our marketing activities, both inbound and outbound.

- This role is ideal for a strategic thinker with a strong background in digital marketing, lead generation, and campaign management.

Key Responsibilities:

- Lead Generation: Develop and execute strategies for both inbound and outbound lead generation to drive business growth.

- Digital Advertising: Manage and optimize Google AdWords campaigns to maximize ROI.

- CRM Management: Oversee CRM systems to ensure effective customer relationship management and data-driven marketing efforts.

- Social Media Management: Lead the management of LinkedIn and other social media platforms to enhance brand visibility and engagement.

- Website Management: Ensure the company website is optimized for performance, user experience, and lead generation.

- Product Marketing: Develop and implement product marketing strategies that resonate with target audiences.

- Analytics and Reporting: Monitor and analyze campaign performance to inform strategy and ensure continuous improvement.

Qualifications:

- 8-10 years of experience in marketing, with a focus on digital marketing, lead generation, and social media management.

- Proven experience in managing Google AdWords, CRM systems, and social media platforms.

- Strong analytical skills with the ability to interpret data and drive actionable insights.

- Excellent communication and leadership skills.

- Experience in product marketing and website management is a plus.

- Ability to work in a fast-paced, dynamic environment.

Why Join us?

- Opportunity to lead and shape the marketing strategy of a growing company.

- Collaborative and innovative work environment.

- Competitive salary and benefits package.