Lead - Marketing - EdTech

Marketing Lead

Job Description:

We are looking for a passionate and creative Marketing Lead with 5+ years of experience to join our growing team. You will play a key role in executing our content strategies, enhancing our social media presence, and helping us engage with our AI-focused audience. This is an excellent opportunity for someone with a creator mindset who is eager to gain hands-on experience in a fast-paced environment.

- Must have B2C experience.

- Highly preferred candidates from EdTech Industry.

Key Responsibilities:

- Assist in ideating, creating, and publishing content across our social media channels.

- Collaborate on content plans that align with our broader social, brand, and business objectives.

- Generate creative, on-brand content that resonates with our target audience and adheres to our tone of voice.

- Monitor and engage with key social media trends, ensuring our content remains relevant and impactful.

- Develop compelling copy for social media posts, ensuring excellence in grammar, storytelling, and attention to detail.

- Analyze and report on content performance, providing insights that help inform future content strategies.

- Maintain quality control by reviewing content against brand guidelines before publication.

- Coordinate and manage multiple projects in a fast-paced, dynamic environment.

- Proactively engage with stakeholders at various levels to ensure alignment with organizational goals.

Desired Skills and Qualifications:

- A creator mindset with experience generating content from ideation to execution.

- 5+ years of experience in social media, content creation, or a related field.

- A solid understanding of social media platforms, algorithms, and audience engagement tactics.

- Strong copywriting skills with an eye for detail and grammar.

- Ability to identify and capitalize on emerging social media trends.

- A data-driven approach to evaluating content performance and applying insights to improve future content.

- Excellent time management skills and the ability to juggle multiple tasks simultaneously.

- A proactive and independent work ethic, with the ability to take initiative while adhering to company guidelines.

- Ability to collaborate effectively with stakeholders from various organizational levels.