Lead - Marketing - Digital & Events - Media/Advertising/Hospitality

Marketing Lead - Digital & Events

Role Purpose:

Marketing Lead- Events, responsibilities include handling events for the brands- Mint, VCCircle and Tech Circle platforms. This role will focus on brand collateral assets, social media posts, performance creatives and creation of pitch decks.

Responsibilities:

- Providing inputs on marketing engagement initiatives including email newsletter, new sections for new segments and retention and engagement metrics.

- Developing analytics-driven strategy.

- Spearheading marketing for paid subscriptions of VCCircle platform.

- Manage events related social media strategy (which may include developing suggestions on creating optimised content for social media) for editorial products.

- Set goals for social media, audience growth metrics ( page views, sessions, absolute unique), engagement metrics (sessions per user, returning user, pages per session, average time spent, number of share and likes).

- Execute, implement and manage social media promotions. Three steps: Setting goals, testing, measuring impact

- Participating in discussions for event planning and programming along with editorial head at concept level.

- Develop and execute integration strategy for various mailers and optimising the frequency of mailers to pull back disengaged subscribers/readers

- Creation and management of microsites, custom content and partnering with the sales team in coming up with and executing opportunities.

- Partnering in the delivery of Integrated Marketing Solutions through ad banners, sponsored posts, and social amplification.

- To ensure event display accurately represents the Mosaic Digital & Mint brands.

Functional Competencies:

- Ability to adapt in fast-paced & challenging environment.

- Strong business communication skills - written and verbal

- Analytical skills to forecast and identify trends and challenges

- Familiarity with the latest trends, technologies and about marketing automation tools

- Proficient in Digital Marketing, ATL, BTL, SEO, SEM, content, and email marketing.

Behavioural Competencies:

- Ability to work with cross functional

- Ability to think creatively

- Team Player

- Customer Orientation

- Stakeholders Internal: Sales, Events, Brand Solution teams, Editorial, Subscription, Design team.

External: Readers, newsletter subscribers, premium subscribers, agencies, clients.