Lead - Marketing & Communications - Tech Solutions Provider

Our client is one of the Leading Technology Services companies focused around Digital-led Transformation for Financial Services and select other verticals. They consult, build and run technology-led solutions to grow the business, manage risks, boost efficiencies and reduce costs.

JD :

- Responsible for leading the brand communications team in enhancing brand image; increasing brand awareness and recall.

- Planning and executing Go-to-market campaigns to generate leads and create pipeline for business.

- Work with the digital marketing team to create efficient lead generation campaigns.

- Engaging leads and prospects with effective communication campaign to improve conversions.

- Lead the creative team to execute impactful, effective communication material.

Mandatory Skills :

- Strong verbal and written communication skills are required. Should also be knowledgeable in marketing and public relations. Must be highly motivated, well organized, detail-oriented, creative and innovative, and possess good time management skills.

- Ability to work with the leadership team and deliver innovative ideas and work with the creative team to execute the ideas flawlessly. Must be able do market research and analyze results effectively, prioritize and influence stakeholders; understand the target market and its dynamics.

Desirable Skills:

- Knowledge of creative software (Adobe Creative Suite, Corel Draw, etc.), knowledge of film making, strong and persuasive writing skills, ability to work across diverse teams to collate information and compile content for marketing materials - like case studies, blogs, whitepapers, etc.

Mandatory Qualifications :

- MBA/Post Graduate Degree in Marketing, Communication, Advertising.