Lead - Marketing & Communications - Media Advertising Agency

Key Responsibilities:

- Develop, implement, and monitor marketing strategies and campaigns across various channels, tailored to our diverse brand portfolio.

- Coordinate with external marketing and PR agencies to ensure seamless execution of marketing plans and public relations activities.

- Facilitate cross-functional collaboration within the company to align marketing objectives with overall business goals.

- Utilize data analytics to drive user acquisition and enhance marketing strategies.

- Manage and optimize performance marketing campaigns across digital platforms.

- Maintain consistent brand messaging across all marketing platforms and initiatives.

- Manage project timelines, budgets, and resources, ensuring efficient and effective execution of marketing initiatives.

Desired Skills and Competencies:

- Extensive knowledge and experience in Digital Marketing, including Search, Display, Social Media, and Affiliate Marketing.

- Proficiency in marketing and attribution tools (e.g., Google AdWords, DoubleClick, Google Analytics, Keyword Planner, Facebook Business Hub, Apple Search Ads).