Lead - Marketing Automation - EdTech

Lead Marketing Automation |EdTech

Roles and Responsibilities :

Provide solutions & manage the implementations of our Salesforce Marketing Cloud, Social Studio & Datorama (all together referred to as SFMC) platform to support all BU's. You will act as the key stakeholder, gather requirements, provide project updates & use the latest SFMC tools.

You will be responsible for :

1. Own & update the SFMC implementation blueprint

2. Drive business requirements & coordinate development work with relevant teams

3. Maintenance & development of Salesforce Marketing Cloud data feed with the help of the data team

4. Build & execute campaigns on all product services

5. Managing the account & keeping the team informed with updates & product feature releases

6. Optimize automation

7. Support our development/product with API integration

8. Provide training on Salesforce Marketing Cloud

Desired Candidate Profile :

1. Min. 3-5 years in SFMC

2. Deep understanding of SFMC concepts & practices.

3. Excellent Knowledge of Sales/Service/Marketing/Commerce cloud & other areas in Salesforce like CPQ/Pardot/Einstein/Datorama.

4. Demonstrated experience in planning for resource intake & grooming internal talent based on the business pipeline.

5. Working knowledge of project management methodologies & documentation

6. Strong Marketing Automation & CRM experience required.

7. Extensive experience working with Salesforce Marketing Cloud Suites; the core suites being email, automation, mobile, ad

8. An ability to think strategically & develop a real understanding of stakeholder needs

9. Demonstrated ability to support coordination of projects across functional teams

10. SQL, AMP script knowledge. API experience

11. It will be a bonus if you have knowledge of Social Studio/Datorama