Posted By
Posted in
Sales & Marketing
Job Code
1183772
Position: Performance Marketing Lead / Manager
Working Mode: Work from Office
Location: Gurgaon
Sales Experience: 7+ years
Notice: Immediate joiners (Maximum within 7-15 days)
Job Description:
Performance Marketing Lead / Manager owns and drives digital marketing campaigns to acquire, engage and retain clients. He/She should be expected to be well-versed with the nuances of digital marketing; platforms, practices, channels and should have worked directly on digital marketing platforms.
Key Responsibility Areas:
- Create, manage, and analyze all digital campaigns across multiple platforms to ensure acquisition, conversion with defined performance metrics through Google, Facebook and other sources
- Monitor & optimize ROI driven campaigns regularly to meet acquisition and budget goals
- Collaborate & lead with the brand team in devising communication strategy (creative & messaging) & bringing this to life.
- Plan and execute cross channel digital marketing and remarketing campaigns, aligned to expected performance and returns
- Monitor impact of each campaign/project on key site metrics and report to stakeholders, on a regular basis.
- Constantly innovate and identify fresh ways to grow by tapping into new channels/affiliates/networks to scale campaigns and optimize ROI.
Requirements:
- Overall 3-8 years' experience in Performance Marketing post MBA
- In-depth experience of working directly on various digital marketing platforms such as Google Ads, Facebook Ads, Google Analytics, Attribution platforms etc.
- Strong understanding of digital marketing, lead generation principles, and marketing best practices regarding data capture, campaign analysis and deliverability
- Knowledge and experience developing KPIs and success measures used to evaluate digital channel performance.
- Strong analytical & presentation skills to be able to extract insights from data and to be able to present the same
- Passion for digital technologies and utilizing different digital marketing channels
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Posted By
Posted in
Sales & Marketing
Job Code
1183772
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