Lead/Manager - Digital Performance Improvement - Big4

Lead / Manager - Digital Performance Improvement (DPI) with a leading big 4

Responsibilities :

- Leading the team for digital performance improvement pursuits and projects

- Enable partnerships ecosystems for clients for their customer acquisition/retention beyond traditional channels

- Creating and executing a strong performance marketing strategy & execution plan

- Developing and managing digital prospecting and remarketing campaigns

- Auditing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC using specialized Martech tools

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

- Identifying and testing new channels to continue to meet or exceed established critical metrics

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

- Create decks, supervise project execution & maintain client relationships

- Constantly developing ecosystem of association & testing and implementation for new martech tools

- Acquire newer accounts for digital performance improvement

- The ideal candidate should be willing to travel extensively (50-60%) within India and outside India for short term assignments.

Required Experience & Skills :

- Strong oral and written communication skills is a must

- Strong presentation skill is a must

- 8+ years of proven growth hacking experience through performance marketing in scaling up digital companies (Entertainment/ Ecommerce/ Gaming/ Tech etc.)

Knowledge of Analytics, Attribution and Planning tools :

- Excellent analytical skills, leverage data, metrics, and consumer behavior trends to drive actionable insights & recommendations.

- Experience of planning of installs, acquisitions and execution across platforms. Primary ownership of plan vs achievement on spends, scale and quality

- Experience in designing and implementing programs to improve CAC, LTV, through partnerships and martech tools

- Deep understanding of the ad-tech ecosystem, advertising measurement, audience data and major ad platforms

- Strong cross-functional skills and experience of working with product, engineering, creative and analytics teams

- Successfully communicates with a diverse set of technical and non-technical stakeholders

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Experience working under tight deadlines and in a fast-paced environment.

- Strong project management, communication, organisation, and collaboration skills.

Academic Qualifications :

Minimum :

- Bachelor of Engineering (B.E.) or Bachelor of Technology or Graduate degree in business, economics, media, supply chain, or any other relevant field from a top tier institute

- Full time Master of Business Administration degree (MBA) or post graduate degree in Management/ Business Management