Lead Growth & Marketing Manager - IT

Role & Responsibilities

- Develop and execute a comprehensive growth strategy that aligns with the company's vision, leveraging product-led growth methodologies.

- Drive customer acquisition and commerce revenue growth through innovative and data-driven marketing and growth initiatives.

- Lead and manage a high-performing growth team, fostering a culture of collaboration, experimentation, and continuous improvement.

- Collaborate with product management to optimize user onboarding, activation, retention and revenue generation strategies.

- Conduct market research and competitive analysis to identify growth opportunities, customer needs, and user behaviour trends.

- Build and enhance the company's brand positioning, ensuring consistent messaging and brand identity across all touchpoints.

- Develop and execute digital marketing campaigns, including content marketing, SEO / SEM, social media, email marketing, WhatsApp and advertising.

- Analyze and interpret growth metrics and data to measure the effectiveness of product and marketing initiatives and optimize performance.

- Collaborate with the business teams to align growth and revenue objectives, enabling seamless orders and revenue generation and conversion.

- Stay up-to-date with industry best practices and mentor the team on emerging trends in growth hacking, product-led growth, branding, and digital marketing.

Ideal Candidate

- Product Adoption & Activation,

- User Acquisition Metrics,

- User Retention,

- Revenue Growth,

- Brand Awareness,

- Marketing ROI

Technical Competencies:

- Data Driven Decision Making & Analysis,

- Product Led Growth Methodologies,

- Digital Marketing, CRM and User Communications,

- Branding & Positioning, Project Management,

- Conversion Optimisation,

- Product Funnel Analysis