Lead - Go To Market - FMCG

Lead - GTM

Company: FMCG

Designation: Lead GTM

Team-setting up

Exp: 8 to 15 years

Budget-50-60 LPA

Responsibilities:

- Responsible for managing the sales across India with close coordination with the Zonal Sales Team & with guidance from SVP - Sales/ Marketing & Operations.

- Making the AOP in line with the overall retail business & ensure that the same is achieved on the defined frequency.

- Sales enablement - Drive and deploy systems and processes. Share insights with the Branch management team in delivering the Sales Targets for the geography. Support the Zonal heads in execution excellence through timely execution planning, tracking results and supporting the review process.

- Growth Opportunities - Identify and investigate market level growth opportunities through improved Channel mix and Product mix. Also, understand, drive and share Retail Channel Category wise contribution highlights.

- Planning and Delivery of Trade Initiatives such as Displays, Contests, Schemes, Consumer promotions, etc.

- Develop Effective Communication, track and support timely target communication and deployment across

- Build a sustained system of continuous Development - share good Trade Initiatives and Sales Activities across.

- Channels Plan, co-ordinate and drive the new launch initiatives.

- Identify Distribution partners contributing positively to the business, and develop a system of filtering-out the non-performers.

- Lead by example in following code of conduct, corporate governance policies, & other sales policies and Processes.

- Conceptualize and implement Business models for distributing micro life insurance through unorganized retail, brokers, MFI and NGOs.

- Work closely with Innovation consultants to understand bottom of the pyramid customer behaviors

- Co-owner of budgeting and reporting activities

- Effective Implementation & Compliance of Co. Policies & Processes.

- Ensure that the state is driven as per defined systems and processes, across Channels, Distribution & Retail.

- Ensure proper quality of all sales related MIS ( With assistance from MIS / Business Analyst)

- Drive implementation of all new sales operation related initiatives.

- Ensuring complete management of all relevant masters.

- Initiate & Monitor proper implementation of sales management modules of ZSM / State head like Score card & work plan& highlight exceptions