Lead - Go To Market - FMCG

GTM-Lead-FMCG

YOUR ROLE SPECIFICATIONS :

- Build an advantaged GTM (Go-To-Market) system by leveraging emerging trends in the General Trade (Traditional Trade) environment through a highly committed set of business partners & capable team.

- Plan and implement GTM AOP and LRP priorities across Rural and Urban Markets.

- Keep an eye on the best-in-class industry practices and get a consistent outside in view. You need to question status quo and build industry leading practices.

- Build your own personal network with tech, GTM vendors/partners and peers in the industry to ensure that we are abreast of the developments outside and stay ahead of times.

- Build adequate and quality relationships among all key partners - Urban Distributors & Rural Super Stockists though relevant channel engagement programs.

- Lead the deployment of specific GTM interventions with respect to Channels - Chemist, Cosmetic, Grocer, etc.

- Support Regional teams in driving the targeted GTM objectives in the regions.

- While Sales IT and IT are separate functions but the expectations from a GTM lead is use technology as the bedrock