Lead - Global Demand Management - IT/KPO

Global Demand Management Lead

Roles and Responsibilities :

- Manage the Global CRM and marketing automation system, and ensure a high adoption and performance among the global marketing community . Train marketers and evangelize usage.

- Work closely with marketing and sales teams on all levels of the organization to ensure strong alignment in the Go-to-Market and to share best practices.

- Manage and lead the email and calling channels globally

- Work closely with web and social media to ensure one view to all marketing campaigns across engagement mediums.

- Ensure adherence to benchmarks, best practices, and processes for all campaigns.

- Work with the analytics team and develop campaign performance reports on all levels and across engagement mediums.

- Within the shared services team, be responsible for the channels stream, managing and developing capabilities and people, ensuring a culture of collaboration.

Experience and Background Required :

- At least 10 to 15 years of experience in marketing, in a B2B scenario (B2C optional)

- Strong knowledge of Salesforce CRM and Pardot Marketing automation

- Strong experience in managing cross-channel Go-to-Market campaigns

- Experience in digital ( web and social media)

- Deep expertise in analytics and reporting

- Very good business understanding, Sector and / or Service industry

- Experience in dealing with top management

Qualities looked for :

- Excellent communication skills. There is a need to make abstract concepts tangible to a large audience.

- Large-team management abilities - motivate, train and align.

- Ability to bring focus within ambiguity and navigate a complex environment

- Complete comfort with complex data and reporting of it.

- A team player, with a propensity to collaborate across functions

- Confident in working with top management

- Proactive and driven with a keen focus on quality