Lead - Field Marketing - IT

Field Marketing Lead

Job duties:

Event Planning and Execution (40% of time):

- Plan, organize, and execute regional events, such as trade shows, conferences, webinars, and seminars, to generate leads and increase brand awareness.

- Collaborate with internal teams, including product marketing, design, and sales, to develop event materials, presentations, and demos.

- Manage relationships with external vendors, venues, and partners to ensure successful event execution.

Regional Marketing Strategy (30% of time):

- Develop and implement regional marketing strategies, in alignment with the overall company marketing objectives.

- Work closely with the sales team to understand regional goals and tailor marketing activities to support their objectives.

- Monitor and analyze the effectiveness of regional marketing campaigns and adjust strategies as needed to maximize impact.

Sales Enablement and Collaboration (20% of time):

- Develop and deliver sales enablement materials, such as presentations, case studies, and product sheets, to help the sales team effectively communicate the value of our platform.

- Collaborate with the sales team to identify key customer segments and create targeted marketing campaigns.

- Provide ongoing support to the sales team, sharing market insights and assisting with customer engagement as needed.

Professional Development (10% of time):

- Continuously enhance marketing skills and industry knowledge through self-study, webinars, and workshops.

- Build relationships with other field marketing professionals in the industry to exchange best practices and insights.

Requirements:

- Bachelor's Degree in Marketing, Communications, or a related field or, Enginering with relevant experience.

- Minimum of 3 years of professional experience in field marketing, event planning, or a related role, with a strong emphasis on event management.

- Excellent communication and presentation skills, with the ability to convey complex concepts to both technical and non-technical audiences.

- Experience working with cross-functional teams, including sales, marketing, and product management.

- Knowledge of endpoint security solutions and the broader IT security landscape is a plus.