Lead - Employer Branding - BPO/IT

Employer Branding Lead

Location : Gurugram

We are looking for a smart, customer-obsessed innovator and owner to join our Employer Branding Programme. In this role, you would lead employer brand marketing strategy, plan and campaign execution to support the Hiring team in finding, growing and tapping the best talent. You would equip our recruiting teams with the messaging and tools they need to attract and close candidates. You would work towards maximizing program ROI - build a talent network while growing employment brand in the marketplace. You would evangelize and develop content, in consultation with leaders. You would enable a strong positioning of the brand-both internally & externally.

Key Responsibilities Include :

- Development of social media as both a brand strategy and candidate generation tool by partnering with social media experts on the business side to drive engagement strategies and metrics.

- Improving our candidate experience and helping us work toward our vision of creating the same type of experience we provide to our retail customers.

- Leverage our Employee Value Proposition (EVP) to create flexible, targeted marketing messaging by while still staying true to our culture.

- Immediate focus for the role would be on following key employer branding responsibilities to enable talent attraction:

- Media Strategy : Design, implement, test, and scale paid advertising campaigns on social media channels and gradually double down on success on all key online advertising channels.

- Content on our Career Site : Establish employer brand presence throughout our career site as a critical channel for informing the external market on what is and is not as an employer. Create dedicated career pages for various communities & alumni.

- Social & Digital Media : Operationalize scalable workflows in partnership with PR that help enable a proactive and current pipeline of relevant content. Maintain a consistent social & digital media content schedule to drive and keep an engaged external audience. Share content across all the decentralized social media recruiting sites, with additional focus on connecting the sites, sharing best practices, and building quality and consistency of messaging.

- Design : Own localization of the employer brand style guide, refining how we use color, text, photography, and other visual elements to create a consistent brand across all media. Regularly refresh branding across all digital channels, including our career site, social media and job boards. Create print and digital marketing materials including but not limited to banner ads, social media posts, print advertisements, flyers, posters, and event materials.

Basic Qualifications :

- Master's degree in an applicable discipline (marketing, communications, etc.)

- We need Top Tier 1 or Tier 2 colleges