Lead - Earned Media - Cosmetic Business

Earned Media Lead

One of the leading cosmetic companies in India is looking to hire an Earned Media Lead.

They key responsibilities would entail :

1. Responsible for developing, managing, and executing the Communications strategy and calendar for the affiliate.

2. Lead the influencer strategy for the affiliate and driving the team to strengthen the Company brand and narrative in the market.

3. Participates in the Brands' overall media strategy, defines and executes the earned media strategy for the affiliate along with the team.

4. Drive the team to develop, manage and drive earned media platforms such as social media profiles (Instagram, Facebook, YouTube), brand blogs, etc. as required by the brand.

5. Establish and maintain media relationships across beauty, lifestyle, luxury, and corporate media