Lead - Digital Marketing - SaaS

Lead - Digital Marketing

We have an opportunities with leading group for the Lead Digital marketing role for Bengaluru location.

Note- Candidates only from SAAS Based companies are preferred.

Job Responsibities:

JD- DIGITAL MARKETING LEAD

LOCATION: BENGALURU

RESPONSIBILITIES & KEY DELIVERABLES:

- Design, Execute and Optimize comprehensive Digital Paid Media campaigns to drive customer acquisition and revenue growth, with special focus on delivering high-value, sales-ready, pipeline.

- Oversee all aspects of digital marketing for the company including managing paid media buys, paid search, re-targeting, content syndication, display ads and paid social advertising. Optimize Cost per Acquisition.

- Collaborate with internal teams to define campaign objectives, target audience, and messaging to ensure alignment with overall GTM strategy.

- Research and understand current lead funnel and customers to identify new market opportunities and maximize leads growth. Setup up lead scoring, lead nurture and workflows using Marketing Automation tools.

- Lead account based marketing with specific focus on generating high-value MQLs

- Analyzing traffic & conversions using Microsoft Clarity and Google Analytics and draw inferences to take desired actions. Improve website conversion rates through A/B testing and user experience enhancements.

- Perform regular site audits to ensure the website health is optimal in terms of technical SEO and user experience.

- Work with content team to deploy On Page and Off Page SEO activities to increase ranking and organic traffic RELEVANT SKILLS

- Experience in designing, executing, and optimizing successful digital marketing strategies for B2B SaaS companies that drive customer acquisition, and increase ROI.

- Excellent hands-on experience in Digital Marketing, Paid Campaign Management, Account-Based Marketing, SEO, Social Media Marketing, A/B Testing, Digital Analytics, Demand Generation, Performance Marketing, Web Optimization

- Expertise and hands-on experience in Google AdWords, Google Analytics, Google Tag Manager (GTM), Webmaster tool, LinkedIn Ads,

2. Marketing Automation tools, SEM Rush/Ahref, Facebook Business Manager WORK EXPERIENCE: Minimum 5 years of relevant experience