Lead - Digital Marketing - Online Furniture & Appliance Rental Platform

- Rentomojo, a leading online furniture and appliance rental platform, is seeking a highly skilled and motivated Digital Marketing Lead to join our team.

- This individual will play a key role in driving our digital marketing efforts, with a focus on data analysis, search engine marketing (SEM), and search engine optimization (SEO).

- The ideal candidate will have 3-5 years of experience in digital marketing, a strong background in data and analytics, proficiency in SQL, and a deep understanding of SEM and SEO strategies..

Responsibilities and Ownership:

Digital Marketing Planning & Execution:

- Develop and execute digital marketing strategies to increase brand visibility, drive website traffic, and generate leads.

- Collaborate with cross-functional teams to align digital campaigns with brand guidelines and overall marketing objectives.

Data Analysis and Insights:

- Conduct in-depth data analysis to identify trends, insights, and opportunities for optimization across various digital channels.

- Utilize strong analytical skills to interpret complex data sets and present actionable recommendations for campaign performance improvement and ROI maximization.

- Track and report on key performance indicators (KPIs) to stakeholders and management, providing insights on campaign performance, trends, and opportunities.

Search Engine Marketing (SEM) :

- Manage and optimize SEM campaigns, including keyword research, ad copy creation, bid management, and performance tracking.

- Monitor and optimize performance metrics such as click-through rates, conversion rates, and return on ad spend (ROAS).

Search Engine Optimization (SEO):

- Implement SEO best practices to improve organic search rankings, including on-page optimization, keyword research, content strategy, and link building.