Lead - Digital Marketing Key Responsibilities: - Oversee BIG FM's digital ecosystem including website, social media channels (50+ branded pages) - Plan, strategize and execute all digital marketing, including social media, influencers marketing, SEO/SEM, email, and display advertising campaigns. - Drive revenue through digital product monetization, sponsorship packages, and strategic partnerships while optimizing ROI across initiatives. - Create network of digital and tech agencies for specific projects. Manage these relationships effectively to ensure high-quality deliverables and cost-efficiency. - Lead and mentor the digital marketing team while fostering innovation, staying updated with industry trends, and managing external partnerships. - Design and implement innovative digital products and solutions that can be monetized through client partnerships - Work closely with the sales team to address digital queries, provide strategic digital solutions to clients, and participate in client meetings to offer digital expertise to drive revenue growth. - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Brainstorm new and creative growth strategies - Collaborate with internal cross functional teams on multiple campaigns - Collaborate with agencies and other vendor partners - Evaluate emerging technologies. - Provide thought leadership and perspective for adoption where appropriate. Key Requirements: - 10+ years of experience in digital marketing. Agency experience is preferred - Have a postgraduate degree in Marketing, Business Administration or related field. - Expert proficiency in digital marketing tools including Google Analytics, Search Console, SEO tools, social media management platforms, and digital advertising platforms (Google/Meta Ads). - Strong understanding of marketing automation, CRM systems, AI/ML applications, content management systems, email marketing platforms, and basic web development/UX principles - Excellent communication skills (both verbal and written) with the ability to articulate complex ideas clearly and persuasively. - Creative solution thinker with a passion for digital innovation. - Strong analytical skills, data-driven thinking, and a results-oriented approach. - Up-to-date with the latest trends and best practices in online marketing and measurement. - Strategic thinker with strong business acumen and negotiation skills. - Strong stakeholder management abilities, including experience collaborating effectively with sales teams. - Adaptable and quick to learn new technologies with an enthusiasm for continuous learning and professional growth.

Mumbai

Lead - Digital Marketing - Media Industry 

Job Description for Lead - Digital Marketing - Media Industry  in HR Genesis in  Mumbai for (10-15) years of experience. Apply Now!